Get Viral
The most powerful marketing tool is still word-of-mouth. Give your best customers an incentive and/or a mechanism to tell their friends about your product or service. Some ideas include adding customers to an affiliate program and adding a ‘send-to-a-friend’ link on your website.
Customer email
Your best source of revenue is your current customers. Utilize email to offer your customers a special promotion, to tell them about a new product or service, promote a complimentary product to one they already own. Did they buy your photocopier? Send them an email with a special offer for photocopy paper.
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Sunday, January 3, 2010
Advanced Website Promotion Methods
Purchase paid search placements
The left side of Google is the ‘free’ area. The top links and right side are paid placements. Advertisers pay ‘per click’ for those placements. This method of advertising is inexpensive and return on investment is very measurable. You can test the performance of keywords in attracting people to your site at Google http://www.google.com/ads/ and the number two search engine Overture at http://www.content.overture.com/d/USm/ays/index.jhtml . Try it today, it is very easy to set up an account and operate these self-serve tools and it is an inexpensive way to drive traffic to your site!
Add a ‘signature’ to all email
The left side of Google is the ‘free’ area. The top links and right side are paid placements. Advertisers pay ‘per click’ for those placements. This method of advertising is inexpensive and return on investment is very measurable. You can test the performance of keywords in attracting people to your site at Google http://www.google.com/ads/ and the number two search engine Overture at http://www.content.overture.com/d/USm/ays/index.jhtml . Try it today, it is very easy to set up an account and operate these self-serve tools and it is an inexpensive way to drive traffic to your site!
Add a ‘signature’ to all email
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